MTV’s Jersey Shore is rapidly becoming America’s latest guilty pleasure - and not just for the cast's liberal use of hair gel and use of borderline offensive terms.

For these addictively trashy twenty-somethings, it's all about lookin' good. Livin' La Vida Guido may look like a joyride, but believe Pauly D, it takes some work.

"A guy from [the] Jersey Shore is a guy that is looking good, feeling confident, taking care of himself,” DJ Pauly D said of his now-infamous attire and hair.

"It takes me 25 minutes to get it right. Greatness takes time, and this hair right here is greatness. I have it down to a tee, but this is a process right here.”

You heard it here, folks. Greatness takes time.

Jersey Shore's The Situation, J-WOWW, Snooki and Pauly D.

"At the end of the day, it’s not about Italians coming together, it’s about a lifestyle,” says Jenni Farley (aka "J-WOWW") “We all live by a certain lifestyle."

"It's all about the hair, the makeup, the tans, being fit. It’s all preparation for the summer." Seconds Snooki (aka "Nicole Pilozzi"): "I look good in anything!"

As for critics who bash the show's Italian-American stereotyping, Mike Sorrentino (aka "The Situation") asks that fans of Jersey Shore show a little patience.

"It’s only the first episode and we’re only seven days in, so you have to give us a chance," says the Staten Island native. "You can’t judge a book by its cover."

No but with this show, you can come pretty close. If you haven't seen it, it's exactly as bad as you think it is ... but that doesn't mean it's not entertaining!